Brand Licensing 

eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

Reading Time: 3 minutes Post Views: 5,386 Entertainment One (eOne) has unveiled the new licensees and promotional partnerships that will fuel growth and brand awareness for its pre-school superhero property PJ Masks in the UK. The licensor will expand the footprint of PJ Masks in the UK when it welcomes five new partners to the UK consumer products programme taking the total number of licensees to 34. New partners that would launch products from spring 2018 include HTI for diecast, novelty and role play toys, Kinnerton for confectionery, Greencore for celebration cakes, VMC for…

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TV Series Licensing 

ABC Kids is free-to-air broadcast partner of PJ Masks

Reading Time: < 1 minute Post Views: 3,425 Australia’s ABC Kids has been named as the free-to-air broadcast partner of eOne’s PJ Masks as the pre-school series continues to hasten its licensing efforts Down Under. It may be remembered that PJ Masks launched in Australia on Disney Junior in March 2016 and has come up to become the channel’s top-rated show. Starting July 3, the series will extend to terrestrial channel ABC Kids which is already showing eOne’s pre-school shows Peppa Pig and Ben & Holly’s Little Kingdom. New PJ Masks products are set to launch in Australia in August. Fifteen national…

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Merchandise Licensing 

e-One’s PJ Masks on way to expand global merchandise programme

Reading Time: < 1 minute Post Views: 2,125 Thanks to new partners in Asia Pacific, Latin America the UK and Australia, Entertainment One’s pre-school series PJ Masks is expanding its global merchandise programme. Global master toy partner Just Play will roll out products next month in the Asia-Pacific region where Medialink has teamed up to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Dianos will manage activities in Korea, and Bradford Licensing will rep the brand in India. Just Play’s toy line will hit Latin America in August in partnership with local…

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