Nurture Rights has announced that fashion retailer M&Co is bolstering its Dinosaur Roar! collection with a new range for children for AW. Made by Fashion UK for the retailer, the collection will offer fans nightwear, daywear and accessories.
“We are delighted to see our Dinosaur Roar! apparel range doing so well and outperforming other licensed brands in store and online,” informed Nick Barrington, MD of Nurture Rights.
“Sales in the first two weeks have been incredibly strong and we expect to see even better numbers once the full range rolls out later this month. Feedback from customers has been exceptional,” he continued.
M&Co’s new line will be available in its stores across the UK, as well as online from September 2017.
It has also been declared that a percentage of every sale will be donated to the Natural History Museum.
