Women apparel firm TCNS Clothing roped in Bollywood actress Disha Patani as the brand ambassador for its ethnic-wear brand ‘Aurelia’. She will be associated with the brand for next one year, the company said in a statement.
Commenting on her association, Patani said, “I am proud to be associated with Aurelia, a brand that is an icon for the modern Indian woman. It connects with me even more as the brand gives a contemporary taste to traditional Indian-wear and adds a chic vibe to ethnic looks.”
As of March 31, 2018, Aurelia had 183 exclusive brand outlets and 752 large format store outlets located across 184 cities in India and one outlet outside India.
“Associating with Disha Patani, who is a youth icon is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos,” said Anant Daga, Managing Director of TCNS.
On the professional front, Disha Patani was last seen in Baaghi 2 alongside her rumored beau Tiger Shroff. She will be next seen in Bharat alongside Salman Khan and Katrina Kaif.