Wednesday, June 19, 2024
HomeBrand & LifestyleCollaborationsAlcis Sports associates with Inspire Institute of Sport

Alcis Sports associates with Inspire Institute of Sport

Alcis Sports, an Indian performance wear brand announced their partnership with Inspire Institute of Sport (IIS). As per the association, the company will exclusively provide its technologically advanced sportswear for all athletes of the institute.

The tie-up between the two entities means that IIS athletes will be able to train in apparel equipped with the latest garment technologies. Produced in India with the latest features such as Dry-Tech (moisture management), Soil Release, Anti-Odour, Anti-Static and Anti-UV, the products are specifically designed keeping the athletes training requirements and weather conditions in mind.

Roshan Baid, Managing Director, Alcis Sports said “Being a brand that is completely Indian, we feel privileged to be associated with Inspire Institute of Sport, as it kickstarts a movement to take India’s sporting talents to the next level. We are extremely proud to be able to do our bit for our young athletes through our expertise and technical know-how in high-quality apparel technology, as they strive to bring glory for the country in global sports events.”

The Inspire Institute of Sport (IIS) is India’s first privately-funded High-Performance Training Centre and was recently inaugurated in Vijayanagar, Karnataka. It offers talented young athletes full scholarships and access to world-class training, infrastructure, and sports science support to ensure they can get the support needed to succeed at the global stage. The institute will house 300 athletes at full strength across five Olympic disciplines of Boxing, Judo, Wrestling, Athletics and Swimming.

Rushdee Warley, CEO, Inspire Institute of Sport said, “The Inspire Institute of Sport was established with a vision to see the tricolour fly high at the global sports stage and we are thrilled to have a partner that is equally passionate about Indian sports. As a homegrown athletics wear brand, Alcis Sports understands the requirements of Indian athletes and we are looking forward to working with them to ensure our athletes get the best-suited apparel for their needs.”

Alcis Sports is a homegrown Indian sportswear brand which is at par with any international brand in terms of quality and also is in sync with Indian sensibilities. Alcis Sports prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear to enhance the performance of the wearer, bringing the best of style, comfort and cost; backed by great innovation and technology.

In the past, Alcis Sports has been the trusted kit partner for several high-profile sporting events and teams across sports such as cricket, football, kabaddi, running etc. The company has appointed celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company.


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