Come winter, and Comic Con Delhi was here to give all you pop-culture aficionados the best kind of party. This time around the year, like every year, fans were prepared to huddle up under one roof not just to discuss movies and books but to bring their favourites to life.
Swatch, the Swiss watch brand is known for creating the world’s most innovative timepieces for over three decades, introduced its ‘Fall-Winter’ 2018 collection with Bollywood actress Yami Gautam at the Comic-Con Delhi 2018.
The collections ‘Think fun’, ‘Deep Wonder’ and ‘Worldhood’ fully holds the DNA of Swatch, where colours, shapes and stripes explode into vibrant designs.
Commenting on the launch, Yami Gautam said, “I am honoured and extremely excited to associate with Swatch at the showcase of its latest ‘Fall-Winter’ 2018 collection that is inspired by fun colours and vibrant bold designs, today. Being a watch lover myself I have always looked up to Swatch as an important catalyst in bringing alive the design aesthetics. I feel ecstatic to be a part of the showcase of their new collection.”
The Delhi Comic Con in its 8th edition celebrated all things quirky and pop-culture from December 7 to 9.
Swatch’s presence at Comic-Con is an expression of its dedication to being present at the right place and the right time to connect with a younger millennial audience.