Cartoon Network Enterprises, the licensing and merchandising arm of Turner India, announced its first-ever collaboration with entrepreneur and fashion designer, Nandita Mahtani.
According to a report in the Economic Times, the capsule collection will include 40 versatile pieces including playful denim jackets, bomber jackets, slip dresses, skirts, and sweatshirts in vibrant colours. The fashion line is aimed at the 16-40-year-old audience.
An affordable ready-to-wear range will be launched sometime later in the year.
To be launched in the first quarter of 2019, the exclusive collection is an amalgamation of pop-art and creative designs depicting the iconic and popular characters such as The Powerpuff Girls, Johnny Bravo, Samurai Jack, Courage the Cowardly Dog and Dexter.
The association marks Cartoon Network Enterprises’ first-ever association in India with a fashion designer for Cartoon Network Retro collection.
“Well actually, it was very easy for me because I’m already a big fan of all the characters! That being said, what I’ve done with this collection is very different from what my regular collections look like- which is resort wear. A lot of creativity came organically because with each character there is so much to dwell on in terms of colours, the depth and various elements of each character,” Mahtani was quoted as saying from the Economic Times report.
The collection is currently set to retail from Rs 10,000 onward due to its exclusivity but its price structure will be revised accordingly after the line goes into mass retail, the report further stated.
“Each of the silhouettes is a mix of playful elements that have come together through intricate hand embroidery, sequins, beads and embellishments in vibrant colours. As part of the collection, I have added silhouettes such as slip dresses and skirts. However, they also include fun and multipurpose pieces such as bomber, zipper and denim jackets, sweatshirts,” said Mahtani.
Earlier this year, Turner India had announced a collaboration with Indian ace designer Manish Arora for the international launch of a special Tuzki-inspired fashion collection. The collection includes t-shirts, dresses, jackets, pants, sweatshirts and accessories such as backpacks, pouches and clutch bags.
Apart from this association, Mahtani is currently looking forward to the 15-year celebrations of her label.
“I am also working towards the launch of the Spring Summer 2019 collection of my second brand Love Gen, whilst completing a few interior and styling projects,” said the designer.
As a resort-wear specialist, Nandita has been designing for the ramp along with working on interior styling projects for a while now. Nandita is Virat Kohli’s stylist for the past six years.
