At the Licensing Expo 2017 in Las Vegas later this month, Zinkia Entertaiment will be holding a stall where it will present the latest content of its Pocoyo brand to the licensing world.
The trade fair organised by LIMA has positioned itself as an unmissable event for the sector and Zinkia has selected this platform to launch a series of new projects in the licensing area.
One of these landmark projects is the launch of the latest season of Pocoyo that will comprise 26 new seven-minute episodes to be broadcast exclusively through YouTube and YouTube Kids.
These new episodes have enjoyed outstanding audience figures with over 53.4 million views to date taking the total number of views chalked up by the brand since it launched on YouTube to more than 9.2 billion.
Zinkia will also take this opportunity to introduce two new Pocoyo regulars viz Nina and Roberto. The launch of these two characters is an important strategic move for the company in 2017 and a milestone for the series which was created in 2005 and is broadcast in over 150 countries.
The marketing and sale of broadcasting licenses for Pocoyo is a strategic priority for Zinkia. In its eleven-year history, 250 licensing agreements have been signed for the brand worldwide. It currently has over 15,000 product SKUs grouped into 20 different categories, primarily toys, publications, apparel, back to school and baby care.
The pre-school show Pocoyo aims for education and entertainment merged in perfect balance. The curiosity of the lead character joined by his inseparable friends Elly, Pato, Loula, Sleepy Bird, Fred, Baby Bird and Caterpillar generates countless adventures in a world in which colors, shapes and sounds form a new language that captivates both kids and adults
