Character Licensing 

Volkswagen and Kinnerton to launch Easter chocolate collection

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World’s leading car manufacturer Volkswagen has partnered with Kinnerton to launch its first range of brand-themed chocolate.

The transaction was brokered by IMG, which is currently operating in more than 30 countries.

The brand’s first confectionery collection, specially designed for Easter, features products inspired by Volkswagen’s iconic Campervan, including a hand-decorated, milk chocolate molded Campervan, available exclusively from Marks & Spencer.

Other products include a toast rack and chocolate egg, mug, egg and buttons, and a premium egg packaged in the shape of the Campervan.

The chocolate collection will be available from a range of UK retailers such as ASDA, The Range, Fosters, Morrisons and NISA.

With the Campervan still proving popular nearly 70 years on since it was first launched, the products are designed to reflect the vehicle’s fun, quirky and adventurous style.

The Volkswagen brand is one of the world’s most successful volume carmakers, with its presence in all key market segments with more than 65 different models.

Kinnerton Confectionery is Britain’s largest independent manufacturer of chocolate and novelty confectionery specializing in character merchandising. Operating across three manufacturing sites in the UK, one in Australia and one in Hong Kong, we offer the ability to make Novelty, Panned and Hollows.

Kinnerton was the first brand to offer character chocolate in the UK in 1978. 10 years later the business expanded into a factory in Norfolk, which now produces Easter Eggs.

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