Marks & Spencer - Licensing Corner

Volkswagen and Kinnerton to launch Easter chocolate collection

March 19, 2018March 20, 2018 LC TEAMChocolate, Easter, IMG, Kinnerton Confectionery, Marks & Spencer, Volkswagen

Reading Time: 2 minutes Post Views: 5,311 World’s leading car manufacturer Volkswagen has partnered with Kinnerton to launch its first range of brand-themed chocolate. The transaction was brokered by IMG, which is currently operating in more than 30 countries. The brand’s first confectionery collection, specially designed for Easter, features products inspired by Volkswagen’s iconic Campervan, including a hand-decorated, milk chocolate molded Campervan, available exclusively from Marks & Spencer. Other products include a toast rack and chocolate egg, mug, egg and buttons, and a premium egg packaged in the shape of the Campervan. The chocolate…

Fashion Licensing

Aeropostale ends exclusivity with Amazon.in

March 29, 2017November 11, 2021 licensingAeropostale, Amazon.in, Flipkart, India, Jabong, Marks & Spencer, Mothercare, Nnnow.com, Tommy Hilfiger

Reading Time: < 1 minutes Post Views: 2,832 US teen retail brand Aeropostale has ended its exclusivity with Amazon.in. Parellely, the brand has signed partnership deeds with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com. Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April last year which the brand said has ended now. Hence, they are available on other platforms. Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led…

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BLE to launch Retailers licensing club in October

September 7, 2016November 11, 2016 licensingBrand Licensing Europe, Global Licensing Industry Survey, Halfords, International Licensing, Lifestyle, LIMA, London’s Olympia, Marks & Spencer, Merchandisers, UBM

Reading Time: 2 minutes Post Views: 4,739 Brand Licensing Europe will launch an exclusive licensing club designed to help retailers harness the $251.7 billion brand licensing industry at this year’s event, Oct. 11-13, at London’s Olympia. BLE is the largest licensing event in Europe, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association. The show’s new Retail Licensing Club will offer retailers year-round seminars with insights on the latest licensing trends and forecasts, mini events with networking opportunities hosted by industry leaders, bespoke company visits from industry experts to brief members…