Character Licensing 

Volkswagen and Kinnerton to launch Easter chocolate collection

Reading Time: 2 minutes Post Views: 4,427 World’s leading car manufacturer Volkswagen has partnered with Kinnerton to launch its first range of brand-themed chocolate. The transaction was brokered by IMG, which is currently operating in more than 30 countries. The brand’s first confectionery collection, specially designed for Easter, features products inspired by Volkswagen’s iconic Campervan, including a hand-decorated, milk chocolate molded Campervan, available exclusively from Marks & Spencer. Other products include a toast rack and chocolate egg, mug, egg and buttons, and a premium egg packaged in the shape of the Campervan. The chocolate…

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Fashion Licensing 

Aeropostale ends exclusivity with Amazon.in

Reading Time: < 1 minute Post Views: 2,388 US teen retail brand Aeropostale has ended its exclusivity with Amazon.in. Parellely, the brand has signed partnership deeds with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com. Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April last year which the brand said has ended now. Hence, they are available on other platforms. Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led…

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Brand Licensing Character Licensing Retail Licensing Toy Licensing 

BLE to launch Retailers licensing club in October

Reading Time: 2 minutes Post Views: 4,210 Brand Licensing Europe will launch an exclusive licensing club designed to help retailers harness the $251.7 billion brand licensing industry at this year’s event, Oct. 11-13, at London’s Olympia. BLE is the largest licensing event in Europe, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association. The show’s new Retail Licensing Club will offer retailers year-round seminars with insights on the latest licensing trends and forecasts, mini events with networking opportunities hosted by industry leaders, bespoke company visits from industry experts to brief members…

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