Character & Entertainment Character Licensing Toys & Games 

This Easter holiday, Angry Birds embark on egg-cellent adventures

Coinciding with the Easter Holiday, Rovio Entertainment has released a slate of limited-time egg-centric features across its portfolio of games and content. According to a report in the Global Licensing, the new limited feature will include a new storyline in which the green piggies’ genetic egg experiment goes wrong, and produces an evil bird-rabbit-hybrid named Miffy. From April 3 to April 5, users will have the opportunity to contest in a branded digital Easter egg hunt. Check out the teaser here: A new episode of the “Piggy Tales 4th Street”…

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Character Licensing 

Volkswagen and Kinnerton to launch Easter chocolate collection

World’s leading car manufacturer Volkswagen has partnered with Kinnerton to launch its first range of brand-themed chocolate. The transaction was brokered by IMG, which is currently operating in more than 30 countries. The brand’s first confectionery collection, specially designed for Easter, features products inspired by Volkswagen’s iconic Campervan, including a hand-decorated, milk chocolate molded Campervan, available exclusively from Marks & Spencer. Other products include a toast rack and chocolate egg, mug, egg and buttons, and a premium egg packaged in the shape of the Campervan. The chocolate collection will be…

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