- After producer Vineet Jain and Renu Ravi Chopra gave the video rights of their latest hit movie Bareilly Ki Barfi that was released some time ago to Ultra, the company recently launched an attractive DVD & VCD Pack of the Romcom. The film is directed by Ashwiny Iyer Tiwari
.- Bareilly Ki Barfi is a family film high on comedy, romance and drama for all age-groups. It stars Ayushmann Khurana, Kriti Sanon and Rajkumar Rao
- The film is set in Bareilly, where resides Bitti (Kriti Sanon). Bitti’s free spiritedness does not translate in finding a suitable groom and she resigns to being a misfit in this small-town – Bareilly. The complexities of getting married and feeling pressured, impulsive Bitty decides to run away from home.
- At the railway book stall, she stumbles upon a novel called ‘Bareily Ki Barfi’. Surprisingly the female protagonist of the novel reads exactly like her. Is there someone like her too in this closeted town or someone who really knows and understands her?
- There had been much curiosity and eagerness for the DVD launch of this film. One of the main reasons is the touch of emotion and romance of the movie which makes for an ideal repeat viewing experience in one’s own drawing room along with their family.
- The film also makes for an ideal collector’s item for one’s own home library. The genre and treatment of this film also extends this attractively packed DVDs and VCDs to be an ideal gifting option for one’s friends and families.
- The other prominent DVD titles manufactured and distributed by Ultra are: MSD- An Untold Story, Jolly LLB 2, Force 2, Rangoon, Akira, Prem Ratan Dhan Payo, Kis Kisko Pyaar Karoon, Neerja, Traffic, Kya Kool Hain Hum 3, Great Grand Masti, Pardes, Maine Pyaar Kiya, Hum Aapke Hain Kaun, Hum Saath Saath Hain, Mein Prem Ki Deewani Hoon and I am Kalam.
Ultra releases video of Bareilly Ki Barfi
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