People at TeenVogue have of late come to know that the Hasbro group, the makers of Paly-Doh, the clay-like toy modelling compound used by young children for art and crafts, has applied to trademark its distinctive scent.
In its application, Hasbro has described Play-Doh’s particular fragrance as a unique scent formed by the combination of a sweet, slightly musky, vanilla-like fragrance with slight overtones of cherry and the natural smell of a salted, wheat-based dough.
The application to the US’s Patent and Trademark Office (USPTO) covers all toy modelling compounds.
Play-Doh is a modeling compound used by young children for art and craft projects at home and in school.
Composed of flour, water, salt, boric acid and mineral oil, the product was initially manufactured in the 1930s in Cincinnati in the United States as a wall paper cleaner. Then after the product went through a lot of reworking, it was marketed in schools in the mid-1950s. Finally, it landed up on the shelves of prominent department stores.
In 2008, Hasbro collaborated with Demeter Fragrance Library that makes and sells scents inspired by familiar everyday fragrances to create an ‘eau de Play-Doh’ perfume to mark the latter’s 50th anniversary.
