Character Licensing 

Smileys are all set to spread happiness across United States. Here’s how

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The Emoji Company has signed a lot of licensees to further extend its brand across various categories in the United States.

Global Merchandising Services, the brand’s U.S. licensing agent, brokered the transactions.

The new deals include apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods among others

Take a look at the licensees:

  • Leng Universal has signed to create a line of denim and knit apparel items for kids, juniors and young men. The collection is set to launch this summer.
  • Cotton On will launch a score of Emoji-themed products (throughout its 1,500-plus stores this July. The products include apparel, accessories, novelty and stationery goods.
  • World Tech Toys also recently released its line of remote control toys.

The company is also continuing to grow the brand through partnerships with licensees including ASO for bandages, Bendon for activity books and puzzles, Running Press for publishing, FAB Starpoint for bags and accessories, Global Brands Group for Sleepwear, Stargate for swimwear and sleepwear, Townley for cosmetics and Unique Industries for party goods, among others.

Meanwhile, Nicolas Loufrani, who created the first-ever 3D smiley in 1997, have big plans for India.

In an interview with The Hindu, Loufrani told the company is seeking new partners for collaborations as India is at top of his priorities.

The Smiley Company maker, which is known for nearly 1,000 emojis and smileys sees India as a market with immense potential.

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