Character Licensing 

Smileys are all set to spread happiness across United States. Here’s how

Reading Time: < 1 minutes Post Views: 6,685 The Emoji Company has signed a lot of licensees to further extend its brand across various categories in the United States. Global Merchandising Services, the brand’s U.S. licensing agent, brokered the transactions. The new deals include apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods among others Take a look at the licensees: Leng Universal has signed to create a line of denim and knit apparel items for kids, juniors and young men. The collection is set to launch this summer. Cotton On will…

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Brand Licensing 

Emoji Company expanding European licensing programme with appointment of J&M Brands

Reading Time: < 1 minutes Post Views: 7,085 With the appointment of J&M Brands across the Netherlands, Belgium and Luxembourg, the Emoji Company is expanding its European licensing programme. The agency will manage retail and licensing partnerships and collaborations across the territory. “We are proud to partner with The Emoji Company and are very much looking forward to working with Marco Husges and his team,” said Jannienke Mulder, co-owner of J&M Brands. “The official emoji brand offers unlimited opportunity and potential across many categories way beyond the standard licensing categories and distribution channels,” she added.…

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Online registration for 19th Brand Licensing Europe goes underway

Reading Time: 2 minutes Post Views: 3,211 Online registration for the 19th Brand Licensing Europe (BLE) has gone underway. BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10 to 12 October 2017 at Olympia London. Visitors to this year’s BLE will enjoy the brand new Gaming Activation area which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store. Among the…

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