Rovio Entertainment has got into a number of new and extended licensing deals in the U.S. that will further support the Angry Birds franchise and its upcoming film sequel in 2019. The sequel is being produced and distributed by Sony Pictures Entertainment.
The new licensees on board for the particular franchise are Brown Trout for calendars; Fab NY for backpacks, luggage, lunch bags, wallets and coin cases, among other items; and Wells Dairy for character-shaped ice creams and water-ice confections.
Several licensing partners have also broadened their relationship with Rovio including Crocs for footwear, Komar Kids for sleepwear, Inkology for stationery and Ziegenfelder for frozen novelty confections.
Additionally, Rovio has secured two promotional partnerships for 2018. The first partnership will see Hostess Brands roll out a fully integrated campaign in which Angry Birds branding will be featured on 12.5 million packages of Twinkies, Hostess Cupcakes, Ding Dongs and more.
The second promotional partnership will see Sonic Restaurants launch an eight week QSR kids promotion at all Sonic restaurant locations in the U.S.
Evolution USA represents Rovio Entertainment for consumer product licensing, promotions and retail distribution in the U.S.
“We’re committed to building strong momentum in 2018 leading up to our next theatrical film release in fall 2019,” said Simo Hämäläinen, head of brand licensing, Rovio. “With two extensive promotional partnerships with brand leaders and a growing list of licensees in very appealing categories, the Angry Birds brand will continue to be front and center for our U.S. fans throughout the year.”
The film is slated to hit theaters in September 2019.
