After the Premier League got into an official partnership with Bollywood film star Ranveer Singh, the star will take on an ambassadorial role for the League to help promote it and its community initiatives in India.
In this ambassadorial role, Ranveer will be working to support the League’s community initiatives across India, promote fan events and share his passion for the game.
This partnership builds on the Premier League’s existing commitment to fans and development of the game in India. The League recently hosted an international fan park in Bengaluru, which saw more than 20,000 Indian fans engage with clubs and activities.
The Bollywood star is a passionate football fan and will help promote the Premier League among fans in India and globally.
The Premier League has been supporting the development of the game at both a grassroots and elite level in India and running the international community programme Premier Skills there since 2007.
Premier Skills is a global coaching and referee development programme which uses football as a tool to engage and develop the skills of young people. The programme is run in partnership with the British Council, the Sports Authority of India and the Indian Super League. Since the programme’s inception a decade ago, Premier Skills projects have trained more than 1,000 local coaches and referees while reaching more than 78,000 young people in the country.
This partnership with Ranveer will also strengthen the relationship between the Premier League and the ISL which was first formalised in 2014, when a mutual cooperation agreement between the two was signed. This alliance has seen the two leagues exchange knowledge, strategic support and ideas around the development of the game at all levels. Ranveer, a lifelong supporter of Arsenal FC, closely follows Premier League action throughout the season.
