Adding to its existing portfolio of YouTube mega-brands, pocket.watch has announced new partnerships with two top YouTube creators namely EvanTube and CaptainSparklez.The two join earlier announced partners Ryan Toys Review, the largest channel based in the US and HobbyKidsTV.
EvanTube, encompassing a portfolio of kids an family channels including EvanTubeHD, JillianTubeHD and EvanTubeGaming, was launched over six years ago and has amassed over 5 billion lifetime views and 9 million subscribers. On the other hand, CaptainSparklez, a gaming entertainment channel created by Jordan Maron, has accumulated over 10 million subscribers and over 3 billion views over its seven year lifetime.
In just six months, pocket.watch has garnered over one billion monthly views across twenty YouTube channels with a combined subscriber base of over 34 million. Pocket.watch’s team of great executives is building something unique in kids and family entertainment and we know we can work together to grow our brand and bring it to a much wider audience in many new places.” said Jared, creator of the EvanTube channels.
With these two new partners, pocket.watch continues to build its franchise brand portfolio. And in a move to further grow and extend pocket.watch’s franchises, the company has formed a new partnership with Simon Spotlight, a division of Simon & Schuster Children’s Publishing, that will create books under the pocket.watch brand.
“I’m incredibly excited to bring EvanTube and CaptainSparklez into the pocket.watch family.” said pocket.watch CEO Chris M. Williams. “While all of our creator partners have seen tremendous success on YouTube,” Williams adds, “we’ve only scratched the surface for growing their brands with premium series, licensed merchandise, games, live events and, of course, books through our new Simon Spotlight imprint.”
The imprint underscores pocket.watch’s continued momentum in growing its franchise brands which includes four of the biggest kids and family brands on YouTube and its original IP including the previously announced premium series Skoogle created by Kenan Thompson (Saturday Night Live) and HobbyKids Adventures created by Butch Hartman (Fairly OddParents) based on HobbyKidsTV, and other unannounced properties that comprise the company’s original slate of fifteen-and-counting series. The first books from the new imprint are scheduled to publish in late fall 2018.
“Pocket.watch has a great portfolio of kids and family franchise brands and original IP that are ripe for growth through books and we couldn’t be more enthusiastic about the prospects of this groundbreaking partnership.” said Valerie Garfield, Vice President, Publisher, Novelty & Licensed Publishing, for Simon & Schuster Children’s Publishing.
To help the media company manage its continued growth, pocket.watch has appointed Bruce Gordon as its Chief Financial Officer. Bruce is a 30-year Walt Disney Company financial vet, who spent his last ten years at Disney as the CFO of Disney Interactive, making him the perfect CFO to oversee pocket.watch’s diverse monetization model.
