Nazara Technologies FZ LLC (Nazara), a subsidiary of Nazara Technologies Limited, a global mobile games company and Touchten Private Limited (Touchten), a mobile game studio-based in Jakarta, have come together to launch their first game ‘Dessert Chef’ to create a localized cooking game for the Middle-East market.
Nazara will work exclusively with Touchten as part of a multi-year & multi-game partnership to develop unique mobile gaming experiences for cooking fans.
Touchten is among the few game developers in Indonesia that create deep and engaging cooking games for female audiences. It offers games about restaurant management, casual free kick soccer revenge taking, zombie, fun toilet, jungle, running, and adventurous games.
According to Savio Saldanha, CEO Middle East and Africa Nazara Technologies FZ LLC, the new partnership will bring new, innovative game play and delightful content for cooking fans.
Nazara has licensed a range of intellectual property for popular children’s brands such as Chhota Bheem, Motu Patlu, Shikari Shambhu, Suppandi and Mighty Raju for developing and publishing freemium mobile games.
Some of Nazara’s most popular in-house freemium games which have been ranked in the top three on the free top charts by downloads of the Google Play Store and App Store in Financial Year 2016, 2017 and 2018 include Chhota Bheem Speed Racing, Motu Patlu Run, Chhota Bheem Jungle Run and Chhota Bheem Toy.
“Dessert Chef’ by design has several community and social features to keep players engaged. We believe that regular game updates with seasonal content, introduction of newer cuisines and features will help us build a wider fanbase,” Savio further added.
‘Dessert Chef’ was launched on Google Play on 20th April 2018 in India, UAE and Saudi Arabia. It will be globally launched along with iOS in May 2018. It primarily targets women between 20-55 years old who love cooking-related apps. The game is free to download and players can spend on the game eventually to buy upgrades such as cooking appliances, restaurant décor and other ingredients and goodies. The game has been localized in Arabic for the local audience.
Commenting on the new association, Rokimas Soeharyo, founder of Touchten said, “Emerging markets are not a mere afterthought for us. We are positioned to build a presence in The Middle East, right from the start. This partnership with Nazara enables us to secure distribution for our localized game. With celebrity tie up’s through Nazara, we look forward to bringing innovative gaming content to our audiences.”
Nazara has been actively building mobile games in the sports and crickets platforms. With this new development, Nazara plans to reach out to a wider audience, targeting women who love cooking–related apps.