India’s first luxury fan brand — Fanzart ropes in Bollywood actress Perizaad Zorabian’ as the brand ambassador for its range of luxury fans.
The brand also unveiled its first Brand Campaign, that reflects ‘A new benchmark of Desire’ that’s born in Luxury, with a category which was never known in India – ‘Designer Fans’.
Featuring Perizaad, the TVC tells us the story of how, every element of luxury in her everyday style syncs with ceiling art that further accentuates the mood.
Commenting on the launch, Anil Lala, Founder – Fanzart said, “Our newest TVC has the most suited face to the Brand – ‘Perizaad’, the perfect fit whose simplicity resounds on our category. The TVC harps on the new Luxury of Indian Homes that brings a stylish makeover with exquisite designs and persona. Our association with Perizaad is to emphasize the beauty of the products and to accentuate the brand to higher levels.”
The new campaign aims to introduce the new age luxury in India. The brand has chosen to follow the inspiration of new age technology knitted with traditional yet modern designs.
Check out the official TVC here:
Commenting on the same, Raj Kaushal, Director –Fuel Films said, “While thinking of the storyline for ‘Designer Fans’ for Fanzart, I re-looked at the concept of ceilings in India, which is no longer a blank expression but a modern art. We thought the best way to get into people’s mind, in the unexplored category is to bring an experiential experience to them, to pay tribute to the fine traditions of exquisite craftsmanship and precision set by Fanzart. The communication with Perizaad, effortlessly inspires Luxury, offering perfect harmony and elite-class technology.”
With this association, the brand looks to strengthen its position as the country’s foremost destination for designer fans’ in India.
