Lawless Entertainment has concluded a deal with Card.com for the popular children’s property Swan Princess. The deal will see the latter develop and promote licensed re-loadable GPR Debit and Credit cards worldwide.
CARD.com is a licensed, financial services programme that uses branded content to issue licensed re-loadable GPR Debit and Credit cards to customers and consumers via geo-targeted marketing through assorted social media channels.
These cards are backed by VISA and/or Master Card and can be used (once loaded) anywhere those cards are accepted.
CARD.com is the no.1 originator of bank accounts in the USA via their proprietary smartphone app and on a typical day they issue over 1,000 licensed GPR Debit cards, their record being 7,200 in a single day.
They partner with the most famous brands (more than 200) in the world and issue Visa/MasterCards with those brands’ logos and artwork.
Lawless Entertainment worked closely with Linda Castillon, Senior Vice President of Licensing at Card.com, and she is thrilled to see this deal come together!
The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet Swan Lake and followed the love story of Odette, the Swan Princess and Prince Derek.
The adventures of Princess Odette and Prince Derek continued with five sequels. Sony Pictures Worldwide released a seventh film, The Swan Princes: Royally Undercover in March this year and the eighth film is under production and will be released in early 2018.
All seven Swan Princess films will be featured on Hulu for the first time beginning this year. The first two films will debut in August 2017 with two additional titles to be added in November 2017 and three more to be available in February 2018.
“Swan Princess is a timeless fairy tale with dedicated and adoring worldwide,” said Catherine Malatesta, President of Lawless Entertainment.
Lawless Entertainment represents worldwide The Swan Princess brand for licensing, merchandising and publishing except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China.
