Dublin-based multiple award-winning creative production, distribution and licensing house JAM Media has secured a key US broadcast deal for its hybrid live action/animated series Little Roy with Universal Kids, NBCUniversal Cable Entertainment’s network for kids between 2-12.
Universal Kids has picked up exclusive US TV rights to the series, which airs weekdays at 1:45pm/12:45pm central during the Sprout programming block for pre-schoolers.
Jointly commissioned by CBeebies and CBBC, Little Roy currently airs on both channels in the UK. The Irish Film board & Northern Ireland Screen have supported the show since inception with both development and production funding.
The series has already been presold in over 30 territories to such broadcasters as the ABC (Australia), Discovery (MENA), DR (Denmark), HOP TV (Israel), RTE (Ireland), SVT (Sweden), YLE (Finland) and VRT (Belgium).
Little Roy follows the everyday adventures of five-year-old Roy O’Brien, as his cartoon abilities and enthusiasm cause some form of mayhem. To solve his real-life quandary, Roy escapes into his imagination. In a full cartoon sequence, he takes on the persona of ‘Wonder Roy,’ and with his sidekick Finn, he plays out his predicament of the day, finds a solution and applies it to the real world. Although it doesn’t always go to plan!
John Reynolds, Chief Commercial Officer at JAM Media added: “The US is a key territory and
Universal Kids is the perfect home for Little Roy. The show is quirky, fun and full of energy and we look forward to introducing Little Roy to pre-school children in the States.”
