Elohi Strategic Advisors has joined the National Automatic Merchandising Association (NAMA), an organization featuring more than 1,000 brands in the convenience services industry. By joining NAMA, Elohi is able to elevate these brands further than ever before.
\The company, based in Illinois and representing clients nationwide is focused on aiding the growth of emerging natural and sustainable foodservice brands..
“I’ve seen the evolution of the demand for healthier products in vending and micro markets, starting when there were very few even being manufactured for the industry,” said Joe Shake, Vice President of Alternative Markets at Elohi and longtime NAMA member. “Things are progressively improving with so many new and exciting products that are not only better for you but taste great as well. I’m proud to be part of a team that represents many of these healthier alternatives that meet all standards of NAMA’s FitPick program.”
As one of its many foodservice-focused initiatives and offerings, NAMA operates a vending and micro market labeling programme titled FitPick.
FitPick requires participating products meet strict guidelines regarding nutritional value.
