UK-based outfit, Bambino Media has signed an exclusive global licensing deal with the former BBC presenter James Hand to exploit Boaty McBoatface commercial rights across media and consumer products.
Bambino Media has developed a full cast of Boaty McBoatface characters and content aimed at the global market for film, television, publishing, digital and beyond.
David Brown of Bambino Media, said: “We are seeking to engage with strategic partners across key channels including film, television, publishing, digital and consumer products. Our aim is to work with partners to breathe life into the characters because we believe that Boaty McBoatface deserved to live on.
“Boaty McBoatface is a phenomenon that resonates around the world from the Americas and Europe to Asia and Australia. Building a brand from that incredible foundation of public recognition presents a fantastic opportunity.”
James Hand, added: “It’s really exciting. I am delighted to have reached an agreement with Bambino Media. I was really impressed by their plans for the brand and I look forward to working with them for many years to come.”
Bambino Media intends to announce its key strategic partners over the next few months.
