Brand Licensing 

With Aurora World around, Tokidoki grows list of licensing activities

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With the appointment of Aurora World for a new line of plush toys Pop cult property, Tokidoki has started growing its licensing activities.

Tokidoki is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold.

“Aurora World’s incredible product development and execution made it the ideal choice to create Tokidoki plush characters,” said Tokidoki co-founder and CEO, Pooneh Mohajer.

“We are looking forward to working with them to reach more Tokidoki fans everywhere.”

Under this pact, Aurora World will join abundant of licensees to launch a cohesive Tokidoki plush universe at department and specialty stores in the UK later this year.

The line of plush characters will each have the distinctive Tokidoki look.

Aurora World’s director of national accounts, Martin Ringer added, “We are delighted to be working with Tokidoki. It’s such a vibrant, distinctive brand. The initial interest and commitment from retailers and consumers alike has been amazing, he added.

Tokidoki is a wonderful addition to Aurora World’s ever-growing premium licensed portfolio Ringer said later.


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