Collaborations Personal Care 

tokidoki x SmiloShine collection is out now

Reading Time: 2 minutes Post Views: 1,670 tokidoki x SmiloShine collection is out now For the first time ever, tokidoki has teamed up with a dental care brand, SmiloShine for a licensing deal. This collaboration is specifically made to target young girls from the age group of 2-12. Products in this quirky range are reasonably priced, at a starting price of 180 Rs. This is tokidoki’s eighth licensing deal with an Indian brand and its first deal with a toothpaste brand. Within a short span of two years, tokidoki has made a name for…

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Ananya Pandey in ONLY Skeletrina Print Brand & Lifestyle Collaborations Retail 

Tokidoki enters India with Ananya Pandey x Tokidoki x ONLY Collection!

Reading Time: 2 minutes Post Views: 8,173 The uber-chic limited edition collection – Ananya Pandey x Tokidoki x ONLY Tokidoki, the global pop-culture brand famous for its larger-than-life characters enters India. While maintaining it’s roots of fashion & lifestyle global collaborations, such as Karl Lagerfeld, LeSportsac, Onitsuka Tiger.. and many more. The Brand is setting some serious style inspiration In its first collaboration deal with ONLY. The collection offers a wide range of skeletons knitwears, T-shirt dresses & cropped top with pop culture anime & Hoodie! Inspired by the dualism of things: childish and mature,…

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Character & Entertainment Character Licensing Game Licensing 

Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu

Reading Time: 2 minutes Post Views: 3,518 For the first time, global character and lifestyle brands star together in a mobile game Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate…

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Brand Licensing 

With Aurora World around, Tokidoki grows list of licensing activities

Reading Time: < 1 minutes Post Views: 6,277 With the appointment of Aurora World for a new line of plush toys Pop cult property, Tokidoki has started growing its licensing activities. Tokidoki is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. “Aurora World’s incredible product development and execution made it the ideal choice to create Tokidoki plush characters,” said Tokidoki co-founder and CEO, Pooneh Mohajer. “We are looking forward to working with them to reach more Tokidoki fans everywhere.” Under this pact, Aurora World will join abundant of…

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Event Global Licensing LIMA INDIA 

Licensing Expo Japan from April 26 to 28 in Tokyo

Reading Time: 2 minutes Post Views: 4,566   UBM’s Global Licensing Group has disclosed that Don Anderson, head, family and learning partnerships, YouTube APAC, will provide the keynote address at the inaugural Licensing Expo Japan from April 26 to 28 in Tokyo. Once on stage for the presentation, Anderson will discuss how independent content creators around the world are influencing and driving change for the licensing and merchandising industry. He will also utilise case studies from popular YouTube Family and Learning creators. “YouTube has been a launch pad for many of our family and…

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