Bollywood actor Ranbir Kapoor may soon be appointed as the next brand ambassador of Coca-Cola, according to a Business Standard report, citing sources close to the information.
An official confirmation for the same can be expected shortly.
The actor is already having discussions with the beverage brand for endorsement. The report also added that Kapoor is negotiating a multi-year contract with the brand.
As per the BS report, Kapoor, who was the face of rival Pepsi earlier, is negotiating a multi-year contract with Coca-Cola. He had been charging Rs 6-8 crore for endorsements per brand per year after the success of Sanju in 2018.
If the deal happened, the ‘Rockstar’ will join his peers such as Alia Bhatt, Siddharth Malhotra, and Deepika Padukone, who have endorsed coke earlier.
With a brand value of nearly Rs 150 crore (USD 21 million), the actor is placed at the 16th position on celebrity endorsement list by consultancy firm Duff and Phelps.
Kapoor endorses Asian Paints and Flipkart among other brands.
PepsiCo’s other endorsers include shuttler P V Sindhu, who is the face of Gatorade (sports drink), while actor Katrina Kaif lends her star power to Tropicana, Tropicana Essentials and Slice, and chef Vikas Khanna endorses Quaker Oats.
On the professional front, Kapoor will be seen in Ayan Mukherjee’s Brahmastra, also featuring his rumored lady-love Alia Bhatt and Amitabh Bachchan, which is slated for release this year. Shamshera from the Yash Raj Films’ stable is also in his kitty.