Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing 

Licensing International Awards 2019: Winners Announced

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who showcase the creativity…

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Brand & Lifestyle 

Bata partners with Coca Cola for new collection of shoes

Bata has partnered with Coca Cola for a new collection of shoes which will be part of the ‘Heritage collection.’ The heritage collection is a range of tennis shoes that was first launched in 2015. The Bata Heritage collection has launched a collection of sneakers with Coke’s signature red and white branding. The Bata Tennis shoe has been manufactured since 1936 in India for school children to wear for their Physical Education classes and continues today to be one of the brand’s best-selling shoe. In 2014, to celebrate its 120th…

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Celebrity 

Actor Ranbir Kapoor to endorse Coca-Cola: Report

Bollywood actor Ranbir Kapoor may soon be appointed as the next brand ambassador of Coca-Cola, according to a Business Standard report, citing sources close to the information. An official confirmation for the same can be expected shortly. The actor is already having discussions with the beverage brand for endorsement. The report also added that Kapoor is negotiating a multi-year contract with the brand. As per the BS report, Kapoor, who was the face of rival Pepsi earlier, is negotiating a multi-year contract with Coca-Cola. He had been charging Rs 6-8…

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Brand Licensing Food & Drink 

Coca-Cola to buy Costa Coffee from Whitbread: What it means for Caffeine industry

To take on Starbucks, Nestlé and JAB Holding, Coca-Cola is all set to buy the Costa coffee chain from UK leisure group owner Whitbread in a deal worth £3.9 billion. With this transaction, Coca-Cola will overnight into the UK’s biggest coffee shop player and give it a foothold in what is one of the world’s fastest-growing drinks categories. Alison Brittain, the chief executive of Costa Coffee’s owner Whitbread said, “The coffee chain had been approached by a number of potential buyers but Coke’s desire to snap up the 4,000-store chain…

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Fashion Licensing 

Kith x Coca-Cola x Converse collection released: Check it out here

Kith associated with the iconic Coca-Cola for the third time to release a fully rounded co-branded collection. Building on the initial collection with Converse last year, four new denim Chuck 70s are introduced. Check out the collection here:  Image Courtesy: Official portal of Kith Each model is crafted from premium frayed denim and features Coca-Cola embroidery in four different languages and colours — Chinese, English, French, and Russian. China is presented in yellow denim with red embroidery, the USA in red denim with white embroidery, France in navy denim with…

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Brand & Lifestyle Collaborations Merchandise Licensing Sports 

FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans. Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set to kickstart the most exciting global sporting event. The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14 until July 15.…

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Apparel Licensing Fashion Licensing 

Forever 21 launches exclusive Coca-Cola capsule collection

The Coca-Cola Company partnered with fashion retailer Forever 21 for an exclusive apparel collection. The F21xCoke collection is comprised of nostalgic ‘Coca-Cola’ iconography and includes an array of men’s and women’s apparel. Featuring classic red and white Coca-Cola colors, the collection boasts the perfect ‘throwback’ pieces to kick off the Summer season. The women’s collection offers a collection of pieces from t-shirts, crop-tops, and beach ready bikini tops and bottoms. The men’s collection comprises of international Coca-Cola logo T-shirts and checkered logo shorts and jackets. The collection also contains socks,…

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Character Licensing Know-How Merchandise Licensing 

FREAKY FRIDAY: Top 5 ‘Marvel Avengers’ merchandises that you shouldn’t miss!

Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises ahead of the film’s release. From notebooks to mobile covers, the companies are entering into various partnerships to provide fans and followers with a memorable experience. Here’s our top five picks: Acer’s Avengers: Infinity War special-edition notebooks Ahead of the film’s release, Acer is launching special-edition devices. The company has tied up with Marvel to launch special Avengers branded notebooks that promise to kit you…

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Character Licensing Food & Drink 

Coca-Cola launches ‘Thums Up Charged No Sugar’, ties-up with Marvel Avengers

In what could be termed as good news for the fitness freaks, Coca-Cola India has launched a new variant called Thums Up Charged No Sugar in the country. The variant was launched as a part of its global strategy to offer more choices to consumers and to extend its ‘zero’ or low-calorie beverage portfolio. According to a Livemint report, this will be the fourth ‘zero’ sugar carbonated beverage, and first Indian Cola brand to have ‘no sugar’ from Coca-Cola in India. Vijay Parasuraman, Vice-President, Marketing, Coca-Cola India and South West…

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Collaborations 

Coca Cola to work in tandem with Maharashtra government

After the Maharashtra Chief Minister Devendra Fadnavis having met Coca Cola president and CEO James Quincey in Davos, the soft drink major has agreed to work closely with the Maharashtra government on food processing, recycling of plastic and waste management. “Coca-Cola agreed to work closely with GoM on food processing, recycling of plastic and waste management,” the chief minister tweeted. The Maharashtra chief minister also attended the KPMG breakfast meeting following the meet. “Discussions were held on job creation in the new economy, automation and re-skilling and also on the…

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