Aardman Studio and Studio Canal have teamed up with DFS for a special New Year campaign starring characters from the soon to release film Early Man.
Characters from the pre-historic comedy adventure will feature in the retailer’s Winter Sale campaign.
The new ad ‘Search for Comfort’ was created by Krow features members of Early Man’s Stone Age tribe, an era devoid of creature comforts, discovering true comfort for the very first time on DFS sofas to promote the retailer’s Mammoth Winter Sale.
DFS’ chief marketing officer, Toni Wood, said, “As brands, DFS and Aardman share the same commitment to quality craftsmanship.
“For us, it’s about the craft of hand-making sofas that our customers and their families will love, and for Aardman it’s about the craft of stop frame animation to shape amazing characters and stories.
“The partnership builds on a strong working relationship with Aardman and allows us to creatively showcase the DFS commitment to comfort in a charming and entertaining way which will appeal to the whole family,” he added.
The campaign will run till February.
Early Man opens in cinemas across the UK on January 26.
