INOX launches India’s first MX4D EFX theatre at Inorbit Mall, Mumbai

Taking the brand promise of “LIVE the MOVIE” to an all new level, INOX launched India’s first MX4D EFX theatre at the existing Inorbit Mall at Malad, Mumbai. Present at the launch were actor Richa Chadha, Alok Tandon, Chief Executive Officer, INOX Leisure Ltd and Mark Kamiyama, Global Head-Sales, Media Marion Inc.

Alok Tandon, CEO, INOX Leisure Ltd said, “Thanks to this innovative technology our patrons will now be able to feel and immerse in every act of the movie. With the precisely programmed MX4D effects each shot would be far more engaging and entertaining. We have been making constant endeavours on the technology front to elevate the cinematic experience and strengthen our association with our patrons. We are delighted to add one more cinema format to our Plex at Inorbit Mall in Malad, Mumbai.”

Mark Kamiyama, Global Head-Sales, MediaMation and Luxin-Rio International said, “Its truly fantastic for us to be working with such an innovative and customer focused exhibitor like INOX. Their commitment to delivering a stellar experience for their patrons makes them perfect partner to bring our MX4D solution to India. We are well aware of the passionate affection that Indian movie lovers have towards their cinema entertainment, and we hope that we live up to their expectations with our technology.”

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