INOX launches India’s first MX4D EFX theatre at Inorbit Mall, Mumbai

Taking the brand promise of “LIVE the MOVIE” to an all new level, INOX launched India’s first MX4D EFX theatre at the existing Inorbit Mall at Malad, Mumbai. Present at the launch were actor Richa Chadha, Alok Tandon, Chief Executive Officer, INOX Leisure Ltd and Mark Kamiyama, Global Head-Sales, Media Marion Inc. Alok Tandon, CEO, INOX Leisure Ltd said, “Thanks to this innovative technology our patrons will now be able to feel and immerse in every act of the movie. With the precisely programmed MX4D effects each shot would be…

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