Reliance Entertainment moves into licensing and merchandising

Going by the tremendous response its film Golmaal Again has been receiving across the country, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India.

This marks the foray of the company into the licensing & merchandising arena. This exclusive merchandise range of Toys targeting the young consumers offers them an opportunity to take home the magic of Rohit Shetty’s cinematic experience.

The official merchandise range has been introduced with toys such as Remote-Control Cars, Pull Back Cars & Transforming Robots.

The merchandise is being made available across key retail chains such as Crossword, Central & Toonz stores pan India.

Apart from the brick & motor stores, the merchandise is also available online on all major portals such as Amazon, Flipkart and  First cry.

Commenting on the launch, Sweta Agnihotri, CEO – Licensing & Merchandising said, “We are proud to be associated with a family entertainer like Golmaal Again and am sure fans will be delighted to own these collectibles from the official merchandise collection.”

Golmaal Again is the fourth instalment of the Golmaal film franchise produced and directed by Rohit Shetty.

Reliance Entertainment, the media and entertainment arm of Reliance Group, is engaged in the creation and distribution of content across film, television, digital and gaming platforms.

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