Character Licensing Game Licensing 

Reliance Entertainment’s Zapak launches ‘Little Singham’ mobile game

Reading Time: 2 minutes Post Views: 13,575 Anil Ambani led-Reliance Entertainment venture Zapak has launched ‘Little Singham’ mobile game, which is inspired by the Little Singham TV Series on Discovery Kids produced by Rohit Shetty Pictures and Reliance Animation. The game has already garnered over 3 million downloads and has clocked close to 50 million minutes and 67 million runs. The game which is free to play on the Google Play Store is a ‘runner’ game based on the protagonist’s quest to stop the ‘Shaitan Shambala’ from escaping. Amit Khanduja, of Zapak Games, said,…

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Entertainment Licensing 

Phantom Films and Reliance Entertainment in a contract with BBH

Reading Time: < 1 minute Post Views: 4,267 Phantom Films and Reliance Entertainment have signed an exclusive contract with Bartle Bogle Hegarty (BBH) for branded entertainment and partnerships for their recently announced film ’83. The film that stars Ranveer Singh and will be directed by Kabir Khan is the story of India’s journey to win its first Cricket World Cup in 1983 in England. This is a first-of-its-kind pact in India and internationally wherein a film studio, a production company and a creative agency will collaborate to bring branded entertainment and strategic partnerships to feature…

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Merchandise Licensing 

Reliance Entertainment moves into licensing and merchandising

Reading Time: 2 minutes Post Views: 5,168 Going by the tremendous response its film Golmaal Again has been receiving across the country, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India. This marks the foray of the company into the licensing & merchandising arena. This exclusive merchandise range of Toys targeting the young consumers offers them an opportunity to take home the magic of Rohit Shetty’s cinematic experience. The official merchandise range has been introduced with toys such as Remote-Control Cars, Pull Back Cars & Transforming Robots. The…

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