Brazilian brand Melissa, known for its fashionable shoes, launched its first ever flagship store at the DLF Promenade Mall in Delhi with Bollywood fashionista and Befikre actor Vaani Kapoor.
With this development, the international brand has finally opened its doors in India.
“The new Melissa flagship store gives us the opportunity to tap into the Indian retail space with a new and innovative fashion product. We are a one of a kind brand, dealing in eco-friendly 100 percent recyclable shoes, made of specially-developed Melflex plastic,” said Ruchi Sally, Managing Director, Enviably Me India.
With a strong presence in over 96 countries including key fashion cities such as New York, London, and Hong Kong; the new sprawling 1,454 square foot retail store is the Brazilian eco-friendly label’s first exclusive business outlet in India.
“I think people are already excited about it because India is no more a country where people are not well travelled. Most of the people are already travelled. We night be new to the India market but for the fans of Melissa who are there in India, it’s not new,” Ruchi told IANS.
The store will stock styles from Melissa’s core women collection, a range for baby girls as well as its collaborations with designers.
International design brand Vivienne Westwood, has been collaborating with the brand since 2008. The brand also collaborates with Karl Lagerfeld, Jean Paul Gaultier among others.
Later this year, Melissa would soon launch additional stores in New Delhi and Mumbai.