Starbucks announces Asian licensing agreement

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand.

Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand.

“Starbucks has been proudly serving customers across Thailand for more than 20 years. This is a significant move for our company and we are pleased to transition the Thailand business to Maxim’s Caterers and F&N Retail Connection, with their focus on accelerating new store development to realise the full potential of this important market,” says John Culver, Group President of Starbucks International, Channel Development, and Global Coffee and Tea.

Maxim’s Caterers has had a long-standing history with Starbucks since 2000, with the opening of the first Starbucks store in Hong Kong.

“We look forward to leveraging our expertise and deep understanding of the Starbucks culture and brand to build on the unparalleled service, craft, and passion of our Thai partners (employees) which will propel the business for the future,” says Michael Wu, Chairman and Managing Director of Maxim’s Caterers. “We look forward to continuing to deliver the unique Starbucks Experience to Thai customers as we grow.”

Maxim’s Caterers operates more than 400 Starbucks stores in Cambodia, Hong Kong, Macau, Singapore, and Vietnam.

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