Brand & Lifestyle Brand Licensing Collaborations Food Licensing 

Starbucks announces Asian licensing agreement

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more than 20 years. This is a significant move for our company and we are pleased to transition the Thailand business to Maxim’s Caterers and F&N Retail Connection, with their focus on accelerating new store development…

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Food Licensing 

To fuel coffee consumption, Nestle forays into appliances category

In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle India chairman Suresh Narayanan said, “We are seeing a surge of speciality coffee outlets, and coffee consumption are growing specially among millennial consumers.”  The company said India is among its first few markets to begin…

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Brand Licensing Food & Drink 

Coca-Cola to buy Costa Coffee from Whitbread: What it means for Caffeine industry

To take on Starbucks, Nestlé and JAB Holding, Coca-Cola is all set to buy the Costa coffee chain from UK leisure group owner Whitbread in a deal worth £3.9 billion. With this transaction, Coca-Cola will overnight into the UK’s biggest coffee shop player and give it a foothold in what is one of the world’s fastest-growing drinks categories. Alison Brittain, the chief executive of Costa Coffee’s owner Whitbread said, “The coffee chain had been approached by a number of potential buyers but Coke’s desire to snap up the 4,000-store chain…

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Food Licensing 

Nestle, Starbucks close global licensing deal: Here what it means

Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe. As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee. According to a company release, Nestlé will use the resources of both companies to enhance Starbucks’ product offering worldwide. “This partnership demonstrates our growth agenda in action, giving Nestlé an unparalleled position in the coffee business with a full suite of innovative…

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Brand Licensing Food & Drink Global Licensing 

Nestle-Starbucks Coffee Deal: What it means for the licensing sector?

  Swiss food giant Nestle on May 7 announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. This transaction provides Nestlé with a strong platform for continued growth…

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Brand Licensing Global Licensing 

Good news for coffee lovers! Nestle pays $7.15 bn to sell Starbucks products

In what could be termed as a historic deal, Swiss food giant Nestle announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. The agreement gives Nestle, which owns…

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Corporate Brand 

Starbucks opens three new stores in Kolkata and Twiteratti can’t keep calm!

Tata Starbucks Private Limited, which is a 50:50 joint partnership between Starbucks Coffee Company and Tata Global Beverages Limited, open its doors in the city of joy – Kolkata. The American coffee brand is making its debut with three outlets – Part Mansions, Acropolis Mall and South City Mall. Giving a sneak-peek into the first ever store in Kolkata, the official Twitter handle of the coffee maker shared a video and wrote, “Here we Go”. Here we go! 🤩#StarbucksInKolkata #JoinTheConversation #March21 pic.twitter.com/ezALgMm4Id — Starbucks India (@StarbucksIndia) March 20, 2018 In…

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Uncategorized 

Skinnydip London ties up with Starbucks

Fashion accessories brand Skinnydip London has come up with its latest collaboration after teaming up with Starbucks so as to celebrate the start of pumpkin spiced latte season. Three autumn designs have been released for iPhone 6/7 and iPhone 6/7+. These have been designed to highlight Starbucks’ popular seasonal drink and include Pumpkin Glitter, Leaf Glitter and Pumpkin Charm. The collection is priced between £14-£18 per style and is available to pre-order now, although the Leaf Glitter and Pumpkin Charm cases have been already sold out.  

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Know-How 

Freaky Friday – Can Snapchat be a valuable contributor to success in Licensing?

Snapchat is turning into a valuable and appealing platform to all brands and marketers. All businesses should know that be it any medium or platform, it is the way how you handle it and use it that leads you to success. Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and new creative directions. Why Snapchat? Media Conglomerates are tapping Social Media platforms such as Instagram, Facebook, Twitter, Linkedin, and Pinterest and…

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