After making its presence felt online, cricketer Yuvraj Singh owned casual-wear brand YouWeCan (YWC) is now planning to take the offline route.
Investing anywhere between Rs. 30 to 45 lakhs, the brand intends to launch four stores across Hyderabad, Varanasi, Delhi and Chandigarh, it is understood.
Shazmeen Kara, Brand CEO, YWC said, “We plan to open four stores across Hyderabad, Varanasi, Delhi and Chandigarh. Ultimately we plan to expand PAN India. We are in the process of finalising locations in some of the Tier I and Tier II cities.”
“Thus, to capture this audience it is important to have this presence as it contributes a great deal to the business. We thought having a retail store for our brand is necessary as it is important for the people to be able to see the quality that we are providing in order to match their expectations from the brand,” Kara added.
The brand aims to launch these stores in the second month of the third quarter, shared Kara. The fashion brand which sells its merchandise on its website and on Jabong, feels that physical stores will give a holistic approach to the brand to have both online and offline presence.
Recently, YWC also expanded its offering for kids when Yuvraj Singh introduced the collection by gifting the first lot of the merchandise to cancer affected children at St Jude’s Cancer Centre, Hyderabad. The collection is now available online on Jabong and YWC’s official website.
