Volvic has unveiled a new line of collectable Star Wars bottles to coincide with the upcoming release of The Last Jedi.
The glow in the dark bottles which will replace the existing line-up of Disney bottles will feature one of five characters from the film, it is understood.
In addition, there will also be a new label design that will also feature the characters running across Volvic’s plain water range.
The initiative will be backed with a comprehensive campaign including TV and digital content.
Tom Hickton, brand lead at Volvic UK & Ireland, said, “We are always looking for ways to make hydration more appealing and fun to youngsters.
“The fact that our new mascot bottles glow in the dark is an innovative feature that delivers a real stand-out unique selling point to help us achieve this,” he added.
