Troubled by the menace of counterfeit merchandise being sold openly in the market, Viacom 18 decided to undertake an investigation into all this.
This led to a raid in two stores namely Shubham Return Gifts and Eliperi Stationery at Mumbai’s main market Abdul Rehman Street. The stores that were raided by a team of Court receivers of the Bombay High Court along with representatives of Viacom18 were found to be selling counterfeit Dora the Explorer products.
The owners of the stores will soon be summoned to the Court to identify the source and locations of the manufacturers of the seized goods.
Commenting on the same, Saugato Bhowmick, Executive Vice President & Business Head, Consumer 
Products and Integrated Network Solutions, Viacom 18 Media said, “We see this as an essential step towards ensuring that our characters are not represented on inferior, unlicensed products which may pose health and safety risks. We are extremely grateful for the cooperation of the judiciary and the police who have executed the appropriate legal action to protect our intellectual property and to prevent inferior and potentially dangerous products from being sold to unsuspecting consumers.”
This indeed is a strong move that should be carried forward all across the metropolis that is already flooded with counterfeit merchandise all over.
