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HomeStrategic LicensingSSPL enters into a licensing contract with Blaupunkt

SSPL enters into a licensing contract with Blaupunkt

SSPL enters into a licensing contract with Blaupunkt

Blaupunkt, a German audio company partnered with Super Plastronics Pvt Ltd (SPPL) to launch smart LED TVs in India, the collection would be available exclusively on Flipkart, the strategic partner of Blaupunkt TVs.

According to the licensing agreement, Blaupunkt’s products and supply chain would now be managed by SPPL. The collection would be available for purchase from the 10th of July.

Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd in an interview stated that this will enable the company to strengthen its position at the premium-end and expand its “made-in-India” TV portfolio.

“Our agreement with Blaupunkt for TVs will enable us to offer consumers premium TVs with the best of sound technology. This will help us strengthen our presence in the TV segment and increase our overall market share to about 15 percent in the next three years,” he added.

While brand Thomson is positioned at the entry-level competing with the key Chinese players and are exclusively sold online, Kodak TVs are sold both through offline and online channels.

Marwah stated that they wish to leverage their existing manufacturing footprint so that they can persuade people to purchase “Made-In-India” TVs. The company is also in the process of setting up another manufacturing unit in Hapur Uttar Pradesh with an investment of 500 crores.

The Blaupunkt TV range includes a 32-inch HD Ready Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV, and 55-inch 4K Android TV. While the 32-inch model will be available at ₹14,999, the 42- inch FHD Android TV is priced at ₹21,999.


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