At the annual License This! Competition held at this year’s Brand Licensing Europe, Spanish brand Ioguis has been voted the ninth winner.
Conducted before a panel of judges, this year’s final was a head to head battle between the British art and design studio, Deckled Edge and the Ioguis.
The win will entitle Ioguis to get a stand at the Brand Licensing Europe 2018.
The brand introduces five illustrated friends who live in the woods and meet a yoga master who teaches them the philosophy of yoga through games, postures and wisdom.
The story has been designed to invite children to learn how to handle their emotions and habits and encourage them to practice yoga.
Florence Kohan, creative director of Ioguis, averred, “I feel pretty emotional and very happy to have won License This! Winning this award and being able to come back next year with a stand at BLE 2018 will be a very important step in growing the brand and helping to position it across new sectors.”
Sam Ferguson, licensing, Jazwares, and one of this year’s judges, added: “The mindfulness and the element of yoga, and installing it in a pre-school property the way they have, just feels lovely.”
This year’s judging panel comprised of Kelvyn Gardner, LIMA UK, Sam Ferguson, Jazwares, Jane Evans, JELC, Dan Grant, Danilo and Clare Piggot, Larshead Media.
