Brand Licensing 

Simon Carter makes its way into India by way of a deal with ABFRL

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British designer brand Simon Carter has forayed into the India market by way of an exclusive partnership with Aditya Birla Fashion Retail Limited (ABFRL).

At this point, it may be recalled that ABFRL, had in May last year, signed a licensing agreement to bring the London- based designer brand to India.

The brand, which has launched its store in Mumbai, plans to open 10 more outlets in cities including Bengaluru, Chennai, Delhi, Pune and Chandigarh by the end of FY’18.

“ABFRL will be investing about Rs 20 crore for brand building, manufacturing and product development besides about half a crore which would be the per store opening cost,” ABFRL CEO Vishak Kumar has been quoted to have said.

He further said the collection will be a mix of imports from UK and merchandise created by the company in India.

Simon Carter’s product range comprises of suits, jackets, shirts, blazers, jewellery and accesories for men, among others.

“This is a very interesting segment as there is no other established player in areas like jewellery and accesories for men and we see this at a about Rs 250-300 crore brand in the next three years,” Kumar added.

Simon Carter retails its collections in 40 countries around the world. ABFRL has a portfolio of fashion brands with about 8,000 points of sale across the country which include more than 2,000 exclusive ABFRL brand outlets.


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