The agenda for the 2021 digital event is designed to be a one-stop-shop meeting place for the global licensing industry to learn from peers, discover new IP, and ink deals.
Licensing Expo Virtual Reveals Comprehensive 2021 Agenda Featuring New and Returning Offerings
Licensing Expo Virtual, in partnership with industry trade association Licensing International, today announced the agenda for the event’s 2021 edition taking place August 24-26 in a virtual format. Celebrating 40 years of connecting IP owners with retailers, manufacturers, and licensees, Licensing Expo Virtual will feature the most robust educational agenda to date strategically designed to fuel the $292.8 billion global licensing industry. Visitor registration is open and free of charge.
This year’s event features the return of Licensing U, produced by Licensing International, the US market debut of License This!, and an opening keynote address from senior executives at Warner Bros. Consumer Products, plus the launch of Digital Brand Roadshows, Retail Clinics, Sustainability Clinics produced in partnership with Products of Change, along with GLG educational content. “We are so excited to reveal this year’s agenda as we tailor-made each offering to mirror the industry’s most pressing and ever-changing needs,” said Anna Knight, vice president of Licensing, Informa Markets. “As a result of extensive conversations with our exhibitor and attendee community, we have devised the strongest agenda to date that is geared toward inciting collaboration, drawing hundreds of IP to the forefront, and addressing the challenges our attendee-base faces daily.”
The agenda will split into live and on-demand content.
Keynote Address: Senior executives from Warner Bros. Consumer Products will deliver the opening keynote address entitled “Unlocking the Fan Power of Global Franchises,” moderated by License Global magazine’s content director Amanda Cioletti. To tune into the address on August 24 at 11:00 a.m. EDT/8:00 a.m. PDT presented by Pam Lifford, president, global brands and experiences, WarnerMedia, and Robert Oberschelp, senior vice president, global franchise management and brand product, Warner Bros. Consumer Products.
Attendees can secure their Licensing U Pass from just $88 for one track or $156 for the All-Access Pass by booking before July 23 to take advantage of the 20% Early Bird discount. Licensing International members benefit from an additional 10% discount.
For a full download of the 2021 Licensing Expo Virtual agenda, visit here. All sessions will remain available on-demand for three months after the live event ends.