Lawless Entertainment has been appointed worldwide representatives for licensing, merchandising, and publishing of GivingTales, the celebrity storytelling app for children and adults alike. The entertainment company will also seek co-production and financing of the property.
Launched by Sir Roger Moore and friends in 2015, the beautifully illustrated GivingTales educational storytelling app was developed to entertain children, help improve their reading and learning skills as well as raise donations for Unicef.
“I think it’s terribly important that not only children be told stories, but they should start to read stories. Reading is the most important thing,” says Sir Caine, CBE.
“GivingTales is a truly unique property that is beautifully done,” says Cathy Malatesta, president of Lawless Entertainment. “We are ecstatic to work with the team to further introduce the brand to the worldwide marketplace and expand the brand into publishing, and various categories of licensing and merchandising, as well as work together to obtain financing for an animated series based on the brand.”
With fairy tales from Hans Christian Andersen, children can read along and learn the core values these incredible tales teach such as bravery, selflessness, and compassion.
British stars of Film & Television including Sir Roger Moore, KBE; Dame Joan Collins, DBE; Ewan McGregor, OBE; David Walliams; Joanna Lumley, OBE; Stephen Fry; Sir Michael Caine, CBE; Charlotte Rampling, OBE; and Paul McKenna have come together to narrate this series of beautifully animated fairy tales exclusively for GivingTales.
The particular app is currently available on Apple, Google Play, Windows and Amazon app stores as well as in audio and video versions.
There are currently ten stories available for in-app purchase at $1.99 each. The app also features educational mini-games.
The GivingTales app offers subtitles in English, French, Spanish, Italian and German, with more languages to follow.
There is also a version available that features Chinese celebrities including Tao Hong, Song Yingjie, Liu Xiao Ling Tong, Han Qiaosheng, Hua Shao and Wang Han.
