Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, launched a brand-new Back-to-School collection at offline and online retail stores across India.
Featuring popular Cartoon Network toon sensations Ben 10 and the Powerpuff Girls, the collection includes sippers, lunch boxes and bag packs.
Starting new school semester, kids can now flaunt and stock up the coolest and cutest school essentials!
“The new range, featuring cool designs, extends the world of Ben 10 and The Powerpuff Girls from the TV screen to everyday life. Our little fans get a chance to carry their own cartoon-verse with them every day, coming a step closer to their favourite characters”, said Anand Singh, Sr. Director – Cartoon Network Enterprises (CNE), South Asia, Turner India.
Cartoon Network Enterprises has also introduced a vibrant range of apparel and quirky tee-shirts in association with Easybuy, that features the ever-popular Ben 10 and Powerpuff Girls.
Easy on the pockets, these affordable products start from Rs 229. The collection launch is also supported by on-air promotions on Cartoon Network channel with exciting offers.
Kids can also take home a free school bag worth Rs 499 on shopping of Rs 1999 at Easybuy stores.
Little fans will also get an opportunity to ‘Meet & Greet’ Ben 10 at selected Easybuy stores across Andhra Pradesh, Telangana, Tamil Nadu, Kerala and Karnataka all through the month of May.
These Back to School collection is available at Hamley’s, Starmark, Landmark Stores, and online on FirstCry, Hopscotch, Amazon India, Flipkart, and Paytm.