Emami Ltd, India’s leading FMCG player expects a bullish performance from its portfolio of winter brands viz. – BoroPlus and Vasocare. It expects these brands to push sales during winter growing faster than the market.The company has an annual turnover of over Rs 2,500 crore.
Leading the pack is the house of BoroPlus brands, a trusted brand with a heritage of 40 years, that has achieved a significant growth over the years aided by successful brand extensions.
Endorsed by Bollywood superstars Amitabh Bachchan and Kangana Ranaut, the BoroPlus brand continues to hold a strong 76 per cent market share in the antiseptic cream category and is the #1 antiseptic cream in the world.
For BoroPlus, one of the largest skin care brands, Emami Limited will be going national with its new brand extension BoroPlus Perfect Touch. It is a daily use deep moisturizing cream which keeps the skin healthy and soft.
Bollywood actress Kangana Ranaut has been roped in as the face to endorse this latest brand extension of BoroPlus.
With its non-sticky, non-oily 24 hr moisture formula coupled with the goodness of ayurvedic herbs and antiseptic action, the new BoroPlus Perfect Touch Soft Antiseptic Cream provides a perfect solution for healthy, bright and fresh skin to women.
It is available nationally in a pack size of 8ml and 20ml at price point Rs 10 and Rs 35, respectively.
Emami has aggressive marketing plans focusing both on urban and rural markets to boost up its winter sales of its skincare brands.
Coupled with various innovative campaigns, product sampling, consumer outreach programmes and digital initiatives, Emami’s winter skincare brands would be introducing exciting price points, contemporary packaging and amazing combo offers under the BoroPlus and Vasocare brands.
