Sports Gaming platform, Dream11 has appointed Vikrant Mudaliar as the chief marketing officer. The new incumbent will be responsible for driving Dream11’s marketing and brand strategy and further strengthening its leadership position in the online sports gaming industry. Mudaliar will be based in Mumbai and will report to Harsh Jain, CEO, Dream11.
In a press note, Jain said, “With his unparalleled expertise and experience, along with his deep understanding of Indian consumers and the diverse Indian market, Vikrant is here to lead Dream11’s exponential growth from our current user base of 2 crore sports fans to 10 crore by 2020. Having led some of the top consumer-focused brands, we’re sure Vikrant will make Dream11 a household name through exciting customer engagement initiatives.”
Speaking on his new role, Mudaliar, exclaimed, “It is a particularly exciting time for Sports Gaming in India which is witnessing rapid growth as a business segment. The $7 billion daily fantasy sports industry in the US & Canada has over 60 million users. The fantasy sports industry in India, which has tremendous potential, is also set to grow exponentially in the near future. Dream11 has played a pioneering role in shaping this industry and is at the intersection of sports, entertainment and technology. I am excited to take the Dream11 brand to greater heights.”
Mudaliar comes with an experience of 17 years. Earlier, he was with Yatra.com as the chief marketing officer. Before Yatra, he was the vice president – brand marketing at Tata Sky. He has also been associated with Lenskart, General Motors India, Jumbo Electronics Dubai and Pepsi Foods.