What if we say that Blossom, Bubbles and Buttercup have been saving the world before bedtime for two long decades? The cute heroic toddlers we first met in November 1998 when Craig McCracken’s original series launched celebrated its 20th anniversary in February. However, the global roll-out of new episodes, events and products will continue until 2019. Paying homage to girl power, Cartoon Network in partnership with the British fashion designer Katie Eary launched a line of Powerpuff Girls womenswear. The clothing line which was unveiled in London Fashion Week (16th to 20th February) would mark Eary’s first-ever womenswear collection.
She took to the Twitter and wrote, “I’m so excited to join forces with the powerpuffgirls for my debut womenswear collection at LFW!”
What to expect:
The 15-piece collection includes tops, sweatshirts, dresses, trousers, as well as a “mini-me” range for powerful women and young girls.
The range will be supported by celebrity product seeding and outreach to influential consumer fashion press. In addition, a playful ‘The Powerpuff Girls’ themed landing page will be created for Katie Eary’s web portal.
When asked what inspires the designer to foray into womenswear range, she said, “I’m a big fan of The Powerpuff Girls. My collection celebrates diversity and breaking down gender stereotypes, so I have combined my signature prints with luxe materials to signify boldness and grace. I hope my collection truly inspires a new generation of young women to feel empowered.”
The critically acclaimed menswear designer asserted that she wanted to take the three superhero sisters into a new era of female empowerment.
The Autumn/Winter 2018 collection will be available for sale later this year at select department stores and boutiques across Europe, North America and Asia Pacific.
“The Powerpuff Girls and Katie Eary is a perfectly matched collaboration with both brands sharing a bold visual style and an unwavering commitment to celebrating diversity, self-expression and equality,”Johanne Broadfield, VP of Cartoon Network Enterprises was quoted as saying after the launch.
The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings serving as executive producer and Bob Boyle as co-executive producer.
