Condé Nast has asked airport retail developer Pacific Gateway to launch a permanent Wired store inspired by the tech magazine at Newark Liberty International Airport in New Jersey.
The new Wired store will feature a curated collection of product offerings, including the latest gadgets and gear from the world’s “most sought after brands,” and is slated to open in early 2018 in Terminal B.
“The Wired store at Newark airport is a new milestone in bringing consumers the best in innovative products,” said Joe Waller, chief executive officer, Pacific Gateway. “Too often shops in airports are out of touch with the brands that are prescient today. Wired, with products taken straight from the pages of the magazine and website, will provide the experiential retail experience that today’s connected consumers demand when travelling. And this store will offer brands the perfect physical touch point to connect with the influential consumers traveling through U.S. airports.”
As a matter of fact, retail spending at airports is on the rise, while other areas of retail are challenged. Find out more about the current state of retail spending at airports, which rose to $38 billion globally in 2016, here.
Brand Central, Wired’s U.S. licensing agent, helped broker the deal.
