Brands with Influence has named Brandgenuity as its exclusive licensing agency for Fur Babies World in the US and Canada.
Fur Babies, a CGI animated YouTube series tells the story of the characters who protect the Dream Tree, ensuring the magical world they inhabit is kept in balance and that children everywhere enjoy dream-filled sleep. It takes team work, friendships, laughter, problem-solving and care to ensure that the Dreamstars prevail and children everywhere can have wonderful dreams.
The brand has achieved enormous success as a toy line and YouTube series in the UK, where it is marketed as Bush Baby World.
“We are blown away by how this brand has taken off in the UK. Now, with Brandgenuity as our licensing agency and Moose Toys as our toy distribution partner in North America, we are guaranteed to succeed,” said Martin Lowde, managing director of Brands with Influence
Just last year, the Fur Babies World toy line took the UK market by storm under the name of Bush Baby World. Rebranded for the US market, Moose Toys will launch its master toy line in Spring 2018 chain-wide at Walmart followed by a broader rollout to other retailers.
Kids love the Fur Babies as they come alive with wiggly eyes and waggly ears. Kids will enjoy the Fur Babies World website, where they can engage further with the characters they love.
Brandgenuity plans to build a robust licensing program targeted at girls between ages 4 to10 and will extend the brand into categories including apparel and accessories, publishing, back-to-school, home and more.
Brandgenuity is an award-winning, global full-service brand licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide.
