Leading global brand extension agency, Beanstalk, has signed the world-renowned Italian design company Alessi for representation.
Building on the unique position as one of the leading “factories of Italian design”, Beanstalk will seek new opportunities for Alessi in a range of categories.
Alberto Alessi, President of Alessi S.p.A. said, “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe. We believe there are significant opportunities to leverage the distinctive design essence of Alessi into additional areas in and outside the home, allowing both existing and new consumers to experience Alessi in new ways.”
Founded in 1921, Alessi was a pioneer in design-led, quality home products, created exclusively in collaboration with world famous designer and architects.
“With Beanstalk’s long history in developing award-winning brand extension programmes, the agency is perfectly positioned to assist us in this exciting new stage of development for the Alessi brand,” Alberto further stated.
Alessi continues to be synonymous with handcrafted objects that consistently surprise and delight consumers with its unique take on everyday objects.
Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, said, “We are honoured to have been selected to assist Alessi in developing a licensing programme in Europe. As a brand that epitomizes Italian design, Alessi offers exciting opportunities for additional brand extensions, bringing the brand into new areas of the consumer’s life. We look forward to working with Alessi to build on its illustrious history of unique, inspiring designs.”
Founded by Giovanni Alessi in 1921 at Omegna, Alessi is one of the most prominent and internationally renowned Italian Design Factories.
Headquartered in New York, Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.
